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Why Your Business Needs Object Storage: Benefits, Tiering & Use Cases

Carolyn Weitz's profile image
Carolyn Weitz
Last Updated: Jul 7, 2025
7 Minute Read
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It’s the 21st century and the unprecedented amounts of heterogeneous data your intensive workloads are generating has to be stored somewhere, right?

Then your business needs a scalable, reliable, virtually unlimited storage solution that future proofs your data storage strategies.

Here object storage becomes a must when your business needs to stay agile in today’s fast-paced world.

In this article, you’ll learn what object storage is, why it matters, and how it compares to traditional storage types.

Understanding Object Storage: A Simple Overview

Object storage, unlike the traditional storage solutions (File storage, Block storage, etc.) allows us to store unstructured and structured data in units called objects. These objects can be of any format or size.

Data we can store in object storage can be a mix of audios, videos, log files, data from sensors, emails, backups, and pretty much anything we would like to store. These objects are associated with metadata and a unique identifier.

One of the main differentiators of object storage is that unlike other storage systems, it is not organized into a hierarchical structure, or in simple terms folders. In object storage, all the data or objects are stored in a flat file space called a Bucket, that uses metadata to describe the object and unique identifiers to locate them.

object storage

Source: File:Object Storage Icon.png – Wikimedia Commons

All the data we store on object storage needs to be retrieved too. Data stored on object storage never degrades and can be accessed through the internet very conveniently, since object storage is a cloud-based service.

Also Read: Block Storage Vs Object Storage: What’s The Difference?

Key benefits of Object Storage for today’s Data Needs

Object storage is transforming how businesses store, manage, and scale their data, offering powerful features designed to handle the ever-growing data. Let’s look at some features that make object storage an ideal choice for businesses looking to optimize data management, performance, and scalability while keeping the costs under control.

Infinite Scalability for Growing Businesses

  • Seamless growth: it grows with your business needs, breaking through traditional limits offering scalability that goes far beyond petabytes.
  • Future-proofing: Never worry about hitting the capacity ceiling, it is built to scale your data no matter how massive or extensive it becomes.
  • Scale out architecture: Start small and grow big as per your needs, its scale out architecture allows businesses to expand their storage capacity without the need for complicated infrastructure upgrades.

Cost Efficiency: Cut Costs, Not Corners

  • Lower total cost of ownership (TCO): it reduces expenses on hardware and maintenance with a more efficient storage model
  • Pay as you Go: isn’t it great? Pay for what you use, making it a budget-friendly option for businesses of all sizes and data needs.
  • Reduced operational costs: it simplifies management and automation to cut down on the need for extensive IT resources.

Compatibility with Cloud solutions

  • Integration with cloud services: it can be easily integrated with public and private cloud services, enhancing the emerging trend of cloud adoption.
  • Ideal for microservices architecture, making it suitable for modern application development needs.
  • S3 API compatibility: as S3 API is becoming the industry standard for cloud storage, object storage is fully compatible with this widely used standard protocol.

Enhanced Security and Compliance

  • Object storage uses erasure coding, a flexible and efficient alternative for traditional RAID (Redundant Array of Independent Disks) which enables more robust safeguards against data loss.

Metadata magic for hassle free data retrieval

  • We can easily tag and search data with customizable metadata, making organization and retrieval a breeze.

Durable and Reliability: Rock Solid Storage for Your Precious Data

  • With built-in Redundancy your data is replicated across multiple locations, to ensure it is always available even in case of disaster or hardware crashes maintaining the integrity and robustness of your precious backups or stored data.

Optimizing Storage with Tiering Options

In the world of cloud storage, the ability to store, access and manage data based on its usage patterns is the key to minimizing costs while ensuring fast availability.

Tiering options give businesses the flexibility to store data across different storage classes based on its access frequency, helping them optimize performance and costs.

The storage classes provided by a cloud platform can be broadly classified into the following:

Active Data

Key feature: High performance storage

Data that is frequently accessed and needs to be readily available with minimal latency. Think of customer transactions, current inventory levels or any other critical, high-speed data.

Infrequent Access

Key feature: lower cost, quick retrieval

Data that isn’t accessed regularly but still requires quick retrieval. This is ideal for things like system backups, historical records or media libraries that are rarely used but must be accessible when needed.

Archival Storage

Key feature: rarely accessed, cost effective

Data that is rarely accessed but must be stored for compliance, regulatory or historical reasons. Examples include legal records, medical archives, or any data that needs to be kept for a very long time and only retrieved on occasion.

Also Read: Object Storage Tiering – Cut Storage Costs Without Sacrificing Performance

Why Object Storage Beats File and Block Storage

Here’s how object storage is different from traditional storage methods:

Object StorageFile StorageBlock Storage
Data is stored in objects with metadata attachedData is stored in folder and sub folders with hierarchical file systemData is split into blocks which are stored individually
Unlimited scalability, easily growing up to petabytes or moreScalable but not feasible at very large scaleLimited scalability, adding more storage is complex and costly
Cost effective for large volumes of data due to pay as you go pricingCan be expensive at large scale due to need for additional hardwareGenerally, will be expensive due to hardware needs
Advanced metadata capabilities, which allows for quick search and retrievalLimited metadata capability, some basic file attributesNo metadata support, as only raw blocks are stored
Extremely Flexible for storing large amounts of unstructured dataNot ideal for large scale data files, suited for smaller filesWorks best with structured data that can be split into blocks

Top Use Cases for Object Storage

Let’s have a look at how object storage can revolutionize your business with these key use cases:

Your ultimate solution for long term data storage needs:

  • Never lose a byte: Keep your backups and archives safe for long haul. Imagine a Fin-Tech organization securing years of client records effortlessly ensuring compliance and protection against data loss.

Store and distribute multimedia content seamlessly:

  • Streamline your media: store and share videos, images or any other media file that your business can think of. Think of a file studio uploading a high-definition footage and distributing it globally within seconds.

Supercharging big data analytics:

  • Analyze massive datasets with lightning speed and flexibility, without the worries of running out of storage ever. Picture running real time data analysis with data flowing from IOT sensors

Perfect match for cloud-based solutions:

  • Object storage meets cloud native apps for unmatched scalability and agility. Imagine a startup rapidly expanding its app’s user base, effortlessly handling growing data needs in real time.

Frequently Asked Questions

What’s the difference between object, file, and block storage?

Object storage uses flat architecture and metadata, ideal for unstructured data. File storage uses folders, and block storage splits data for databases.

Is object storage secure?

Yes. It includes erasure coding, encryption, and regional redundancy to ensure data protection.

Can object storage integrate with my cloud app?

Absolutely. It’s designed for cloud-native architectures and fully supports S3-compatible APIs.

When should I use object storage?

Use it when you have large volumes of unstructured or semi-structured data, especially for backups, archives, media, and analytics.

Is object storage good for compliance?

Yes. Object storage supports data retention policies, encryption, and redundancy to meet most regulatory needs.

Conclusion

Object storage is more than a trend it’s a foundational solution for businesses looking to scale, reduce storage costs, and handle data growth confidently.

Whether you’re a startup, enterprise, or SaaS provider, object storage offers the tools to future-proof your data infrastructure while staying flexible, secure, and efficient.

Ready to upgrade your storage? Talk to us at +91-789-789-0752 about cloud-native object storage options that scale with your business.

Carolyn Weitz's profile image
Carolyn Weitz
author
Carolyn began her cloud career at a fast-growing SaaS company, where she led the migration from on-prem infrastructure to a fully containerized, cloud-native architecture using Kubernetes. Since then, she has worked with a range of companies from early-stage startups to global enterprises helping them implement best practices in cloud operations, infrastructure automation, and container orchestration. Her technical expertise spans across AWS, Azure, and GCP, with a focus on building scalable IaaS environments and streamlining CI/CD pipelines. Carolyn is also a frequent contributor to cloud-native open-source communities and enjoys mentoring aspiring engineers in the Kubernetes ecosystem.

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