Case Study

Overcoming Email Bounce Rates with Strategic Partnership and Automated Solutions

The Tarzan Way, based in Noida, Uttar Pradesh, overcame high email bounce rates caused by ILDO connections in India. Teaming up with AceCloud, they implemented an email cleaning service to reduce bounce rates and registered with TRAI to address high charges on Amazon SNS for Indian recipients. Leveraging Amazon CloudWatch and AWS Lambda, they enhanced deliverability and engagement by automating pauses in email transmission and monitoring reputation effectively.

About Company

The Tarzan Way, founded in 2018 in Noida, simplifies travel with AI-based personalized plans, seamless bookings, and 24/7 concierge services. Emphasizing curated experiences and community empowerment, it blends cultural immersion with sustainability, fostering transformative connections globally.

Challenges

High bounce rates in email communications due to ILDO connections.
Ensuring seamless user experiences amid fluctuating ILDO connections.
Balancing personalized service with scalability and efficiency.
For Amazon SNS, the challenge lay in high charges incurred for “All Networks – International” due to ILDO connections.

Solutions

Amazon CloudWatch
Amazon Simple Email Service (SES)
Amazon Simple Notification Service (SNS)
AWS Lambda
Amazon Relational Database Service (RDS)

Overcoming Email Bounce Rates with Strategic Partnership

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Our Partners

AceCloud is a proud AWS advance consulting partner, providing expertise and solutions for Cloud-based infrastructure and applications. We have partnered with Proofpoint and CrowdStrike for managed security services and offer virtual workspace solutions on the Citrix Platform.